Website Content Strategy
FlyInStyle, Inc is a travel content company dedicated to bringing travelers the latest and greatest information on where to Shop, Dine, and Relax in the airport and the best local must-see attractions. They wanted to revamp and redesign their website to make content more accessible for visitors. We transitioned them from Wordpress to Win as Wordpress had limited customizability, was not intuitive to edit and content management was becoming difficult. We created a new template for them to categorize and showcase the abundance of content they had developed over the years.
The website features many of the world's most popular airports, with blog and Instagram content being fed directly to each page as it's created by their content team. The pages for individual airports have information on basic amenities, curated blog posts with the best places to shop, dine and relax, and Insider Tips for the airport or city.
Travelers can use the map to explore different airports, and scroll through the blog posts on the page.
The insta-gallery tab feeds the Instagram feed directly to the FlyInStyle website, providing travelers with the latest images from different airports.