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Reba Americas

A New Identity

Reba Americas, LLC is one of the largest duty-free fragrance & cosmetics distributors in Latin America and the Caribbean. To keep up with a growing industry and stay ahead of the competition, they needed to rebrand and update their look and feel to a fresh, modern brand identity. The goal was to develop a new high-design logo that contrasts with their main competition, and translate the new brand identity to all existing brand materials - as well as some new ones.




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New Logos - Reba Americas
Original Logo - Reba Americas



27 Stella created a new identity for Reba Americas, complete with a new, modern color scheme, a high-design logo, and a new look and feel for their website and marketing collateral. We streamlined the website copy and improved the UI with the new brand colors, better navigation, and bright images, within the parameters of the template the website was previously built on.

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Along with the existing materials, 27 Stella developed an all-new corporate deck using the new brand look and feel.

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