When Transfare, an operator at Nashville International Airport, wanted to increase smoothie sales at their Freshëns location, they relied on 27 Stella to build them an end to end campaign that would drive online orders.
Employees can be a company's best advocate with the right incentives. 27 Stella designed a promotion which encouraged employees to hand out referral codes and be rewarded by redemption volume. We designed flyers to remind employees, card-sized flyers which were given out with employees' individual codes on them, and a full size break room poster.
There was also a sweepstakes for non-Transfare employees to win a year of free smoothies. 27 Stella designed a t-shirt to promote the campaign which doubled as a uniform for the Freshëns employees.